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At Alliance Etiquettes, our aim is to ANTICIPATE your needs, to ADVISE you on the best technical choices, to PROVIDE QUALITY with CREATIVITY & RESPONSIVENESS for PREMIUM printing service.

The materials

We print on a wide variety of substrates, from paper (uncoated, coated, structured, recycled) to films (PP, PE, PET) and special substrates (leather, velvet, wood), as well as pewter, with our Etincia brand.

These materials are combined with acrylic or rubber adhesives and various backings to suit your needs.

Techniques and finishes

Our 12 production sites offer you all the technical solutions adapted to your needs and a wide range of print finishes, including hot foil stamping (matte, gloss, satin, holographic), cold foil stamping, dome stamping, curved foil stamping (embossing or debossing), numbering, laminating (matte, gloss, velvety), cold foil stamping, and selective varnishing (gloss, matte, transparent, fluorescent, etc.).

All these finishes make your projects unique and set them apart from your competitors.

Find out more about our techniques

Our printing techniques

Screen printing

This printing technique uses silkscreens or "chablons" as customized "stencils" to print your final substrate. The inks are then transferred in large quantities, which can provide optimum coverage. Its use on a wide range of substrates, and the possibility of adding numerous finishes, makes screen printing one of the most widely-used multi-faceted techniques.


Letterpress is a printing technique involving the production of a metal relief plate on which ink is deposited. It is the direct pressure of the relief on the desired paper substrate that makes the print. This type of printing has been around since the 15th century, making it the oldest method of printing. It is ideal for small and medium runs on smooth substrates.


Flexographic is a fast, versatile rotary printing method. It involves engraving a flexible plate in relief, inking it and then transferring the inks to the material to be printed using a printing plate. Once the preparatory work has been done, this printing technique is fast, economical, qualitative and suitable for medium and large production runs. The process also offers a wide range of finishes, such as multi-sheet booklets and other laminations.


Offset printing is an indirect printing technique that uses an intermediate plate to transfer the ink onto a rubber cylinder, the blanket, and then onto the printing substrate. This method, with its economical unit cost, produces high quality prints with great precision and a wide range of colors, on all substrates for medium and large production runs. Wet offset and waterless offset are also available.

Digital offset

Digital offset is a printing technique that combines the advantages of traditional offset printing with digital flexibility. It eliminates the use of physical plates by using a direct digital process. This technique offers high print quality, color accuracy, adaptability to short runs, speed of execution and a variety of print substrates. Today, our machines are capable of reproducing the entire Pantone range.


Digital printing is a printing technique that does not use printing plates. It allows information to flow directly from the computer to the printer in a continuous stream. Digital printing enables rapid design changes, even during the printing process. This technique is ideal for jobs requiring a variety of substrates, frequent personalization, and increased efficiency for small and medium runs. Inkjet and laser printing are also available.

Find out more about our finishes

Our finishes

Hot foil stamping

Hot foil stamping is a graphic embellishment technique in which a thin layer of metal foil is applied to a printed surface using heat and pressure. It is often used to add a luxurious, glossy, matte or even holographic appearance to elements such as text, logos or special patterns.

Cold foil stamping

An alternative to hot foil stamping, cold foil stamping is a technique that involves applying a thin layer of metal foil to a printed surface, and covering targeted areas with a mordant (glue) that will retain the stamping. This method offers a glossy, decorative finishing option without the use of heat, making it ideal for sensitive substrates.

Dome gilding

This finish combines the advantages of hot foil stamping with three-dimensional effects. Often used to accentuate particular elements, dome gilding creates relief without the use of brass rolling tools. This innovative technique adds a tactile and visual dimension to labels at a competitive cost.

Curved gilding

Curved gilding is an embellishment technique in which metal foil is applied to a printed surface to create reliefs or raised shapes. This method adds an extra tactile and visual dimension, and combines two techniques: embossing and hot foil stamping.


Embossing consists in creating reliefs or raised patterns on a printed surface. The paper is inserted between a metal, brass or copper mold, with a recessed engraved part and a corresponding counterpart. Strong pressure is then applied to sculpt the paper.


Laminating is a technique whereby a transparent plastic film (wrap) is applied to a printed surface. This protective coating enhances the print's durability by protecting it from wear, moisture, tearing and other potential damage. It can also give the print a matte, velvet or gloss finish, enhancing its visual appearance.


Like laminating, varnishing is a technique for applying a varnish to a printed surface to protect it, but above all to achieve visual effects. This varnish, generally screen-printed, can be transparent, matte, glossy, selective or even have special differentiating effects: fluorescent, phosphorescent, colored, metallic, sandblasted, swelling, thermoreactive, etc.

Adding finishes to a label, such as special finishes or embellishment techniques, provides several aesthetic and functional advantages.

They help to improve your label’s appearance, protect it and make it more durable (UV rays, water, etc.), differentiate your product from your competitors’s, and boost consumer confidence.

Stages of production

We provide complete service, from design to logistics and finishing, simplifying the production of your labels.

Our integrated approach guarantees quality and service worthy of your project.


In terms of design, our Curiosity packaging design agency offers advice and tailor-made creations, ensuring a fast link with production.


Our DTP services optimize the creation of your printed or digital documents.


Our production sites print your orders in a location near you.