Our Alliance
The history of printing
Since Gutenberg in the 15th century, each innovation has shaped the art of printing. From letterpress to digital printing, it has followed a dynamic path, adapting to technological advances. Today, printing professionals are facing new challenges with customized solutions to meet the diverse needs of every economic sector.
The history of labels
Since it first appeared in the 19th century, the printed label has evolved from a monochrome utilitarian object to a sophisticated creative medium, thanks to various finishing technologies such as gilding, embossing, laminating and more. Popularized by industrialization, it is omnipresent on products and plays an important role in industrial and emotional identification, becoming an essential part of visual communication.
Our history
Alliance Etiquettes, a family business steeped in tradition for three generations.
It all began in the 1950s with Jean Laulan, a former fighter pilot with a passion for typography. In 1964, Alain Laulan founded Imprimerie Laulan, establishing a legacy dedicated to premium printing.
In 2008, Olivier Laulan took over and invested in digital printing. In 2015, he created the Alliance Etiquettes group that brought together several printing professionals. In 2023, the alliance expanded to include the Etincia brand, which has specialized in pewter labels since 1998. The acquisition of Tonutti Tecniche Grafiche, an Italian printer located near Venice, has added an international dimension to the Alliance Etiquettes group.
And to further set itself apart, Alliance Etiquettes offers tailor-made creative services through its packaging design agency, Curiosity. With a team of 11 designers in France and Italy, the Curiosity agency has been creating its own original product and label Collections since 2019.
Our key dates
1954
Jean Laulan, a former fighter pilot, becomes a typographer
1964
Creation of Imprimerie Laulan by Alain Laulan
2008
Olivier Laulan takes over the company
2015
Creation of the Alliance Etiquettes group
Acquisition of the NS Etiquettes printing facility
2016
Acquisition of the D3 printing plant
2017
Acquisition of the Applic’Etains production site
Acquisition of the Label Imprime printing facility
2018
Acquisition of the Irisgraphic printing facility
Acquisition of the SFEA printing facility
2020
Acquisition of the 5 Sept Etiquette printing facility
2021
Acquisition of the Etiq’Etains production site
2022
Acquisition of the Bernétic printing facility
Acquisition of the Tonutti Tecniche Grafiche printing facility
Opening of the Alliance Etiquettes Doué-en-Anjou printing facility
2023
Creation of the packaging design agency Curiosity
Launch of the Etincia brand
2024
Acquisition of Berjon printing works
Acquisition of L’Éperon
Acquisition of Impressions de l’Enclos
Acquisition of the Samorani group
Our values
Customer focus
At Alliance Etiquettes, the customer is a top priority. Beyond the mere role of supplier, we aim to be your key partner in value creation. We are more than just printers!
Innovation
We are committed to innovation, forging tomorrow’s printing solutions for you. We want to contribute towards sustainable, environmentally-friendly growth.
Think big
We cultivate a bold vision of our profession and of labels, to provide you with everimproving service and creativity. We are driven by our passion.
Excellence
We are committed to excellence. This can be seen not only in every stage of production, but also in our ability to advise you.
We are all entrepreneurs
We are the result of an association of several entrepreneurs, each of whom has built up a successful printing business in their own region and sector. Today, it is this entrepreneurial spirit that drives our development.
Olivier Laulan
President of Alliance Etiquettes
“As a third-generation printer, I am passionate about technological developments and innovations in our industry. With the emergence of digitalization, I decided to invest in digital printing to offer complete, high-quality and responsive service. To take things further, I created Alliance Etiquettes in 2015, an alliance of printing professionals keen to provide their customers with innovative, high-performance solutions.
The acquisition of Tonutti strengthens our skills and demonstrates our commitment to internationalization. Today, our range has expanded with our premium brand specialized in pewter: Etincia. Alliance Etiquettes is asserting its leadership in the premium label market, and aiming to become “the” European reference for premium printing solutions.”
Our ambitions
At Alliance Etiquettes, our ambition is to become THE European reference for premium printing solutions.
We are an alliance of printers providing services to all customers, for all types of labels. Thanks to our geographical proximity and diversified sector expertise, we aim to build a relationship of trust with you, and a strong partnership.
Our premium service offers you advice, creativity and quality, to enhance the value of your products.
Alliance Etiquettes is much more than just a printing company; we are an alliance of professionals offering you customized, informed printing solutions.
Our business sectors
The Alliance Etiquettes group operates in 8 distinct sectors, offering tailor-made solutions to the wine & spirits, gournet food & gastronomy, brewing, perfume & cosmetics, wellness and personal hygiene & beauty product industries.
We are also present in the agri-food and industrial sectors to meet the diversity of your needs and desires.
Our key figures
120
M
in sales in 2022
700
+
employees
15
production sites in France and Italy
1
head office in Bordeaux
10
K +
active customers in 8 strategic business sectors
6
printing technologies
2
strategic brands : Etincia and Yetiq
1
packaging design agency : Curiosity